On February 5th, 2014, John Berlin posted a 1½ minute clip on Youtube. In an emotional plea to Facebook founder, Mark Zuckerberg he asked to receive the one-minute “Look Back” presentation the company prepared for its subscribers on its 10-year anniversary. John wasn’t asking to see his own “Look Back”, but that of his son, Jessie, who passed away in January, 2012. Jessie hadn’t left his password behind, and the family couldn’t access his profile. Jessie’s digital record – including photographs taken since he’d opened his Facebook account – were no longer accessible, even to his family.